OUR RECIPE
(What's in a Ruff Butterfly book)
MEANINGFUL IMAGERY
​Using a variety of techniques, our illustrator Gary Plant ingeniously weaves depth, colour and humour into each masterpiece.
His remarkable understanding of light and shade gives these modern illustrations a classic feel.
MEANINGFUL WORDS
Never shying away from difficult themes, we use words that are rhythmic, playful
and evocative to convey complex emotions.
Bo had no one ...
No one to give him a name, a smile,
or a hug when he needed it the most.
No one to make goalposts from jumpers,
or jam on toast.
No one to wake him up in the morning,
or even to read him a bedtime story.
Bo was very, very sad.​
MEANINGFUL THEMES
The Hero Series stories explore themes that are as important for children as they are for adults: love, trust, courage, resilience, friendship and many more illustrated below. Our books have been designed to cover topics that underpin the PSHE syllabus.
Reviews written by schoolchildren and adults show they take inspiration and learning from these Hero stories.
TIME
In this current frenetic world of fast food and AI generated everythings, we favour a slower approach, because creating anything with soul takes time.
